What Is Responsive Design?

In this day and age, where mobile devices seem to be found in the pocket of almost every man, woman, and child, websites aren’t viewed the same way. Years ago, the majority of website were viewed from desktop computers on large monitors. A display of grandiose size with which to market one’s brand. However, there is no guarantee any longer that a desktop computer will be where a possible client researches your services and products. In fact, more website views come from mobile devices these days than they do large computer screens. So what does this information tell us, other than the fact that cell phone companies are rolling in the dough? Very simply, when you are choosing your next website design and website design company, it would be in your best interest in order to achieve a greater ROI, to choose a company like One Spark Media that understands the importance and has the experience in building websites that utilize Responsive Web Design.

Responsive Web Design is a method of designing and building a website that can be viewed accurately from any device, regardless of the size of the screen. So basically, whether your potential customers are viewing your website content from an iPhone 4 or a 32″ monitor, they will get the full experience of what your website offers without having to worry about trying to zoom in and out or scroll every which way. Responsive Web Design uses careful styling, media queries, and even Javascript to help make sure that your site gets the attention it deserves, regardless of the device.

Not only are there obvious advantages to RWD for your site viewers, as we have already discussed, but there are advantages for your business as well. The main advantage comes in the form of Google rankings. Because of the trend of mobile website views, Google has altered their search algorithms to rank websites higher that are built with RWD rather than websites that are not.

So if your website is not responsive, than you are missing out. Or if the responsive version of your website is not very user friendly, than again, you are not giving your business a fair shake in the world of the web. So contact One Spark Media today and let us design you a beautiful, responsive website.